The local health-food store knows that many people might be interested in its products but has decided to aim all of its marketing activities at females under the age of 35. This store is utilizing the:
a. total market approach
b. marketing concept
c. multisegment approach
d. market niche approach
e. concentration approach
e. concentration approach
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In terms of the 75/15/10 rule, the 10 represents the amount of money that is spent on creating or designing the ads
Indicate whether the statement is true or false
GE operates a company trading site where it posts purchasing needs, invites bids, negotiates terms, and places orders. This is an example of a(n) ________
A) company buying site B) intranet link C) search engine D) trading exchange E) reverse auction
When negotiating and settling a deal, American leaders typically like to settle each aspect or part of the deal sequentially before moving on to the next aspect. This is a(n) ______ approach.
a. holistic b. linear c. integrative d. litigious
On March 31 a company needed to estimate its ending inventory to prepare its first quarter financial statements. The following information is available: Beginning inventory, January 1: $5800Net sales: $58,000Net purchases: $59,000 The company's gross margin ratio is 15%. Using the gross profit method, the cost of goods sold would be:
A. $36,700. B. $5800. C. $49,300. D. $6800. E. $30,900.