Which guideline for deciding on the number of MDS dimensions relies on theory or past research to suggest the number of dimensions?
A) a priori knowledge
B) interpretability of the spatial map
C) ease of use
D) elbow criterion
A
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Which of the following is NOT contained in the body of the report?
A) executive summary B) introduction C) results D) methodology E) conclusions
The most important actors in a company's microenvironment are its competitors
Indicate whether the statement is true or false
Duncan Stewart was hired to replace Orlando Burton as a sales representative for a local television station. On his first day at work, Stewart was given a list of Burton's previous customers. Because Burton is no longer selling to these customers, they had become:
A. orphaned. B. referred. C. uncommitted. D. repositioned. E. cold prospects.
A product item is a
A. group of closely related products. B. distinct offering among an organization's products. C. product that possess one or more unique characteristics. D. product for which buyers are willing to expend considerable effort in planning and making the purchase. E. relatively inexpensive and frequently purchased item.