Customers for a company are ______.
a. the people and groups that consume a firm’s products or services
b. the people and groups that supply a firm’s products or services
c. the people and groups that finance a firm’s products or services
d. the people and groups that produce a firm’s products or services
a. the people and groups that consume a firm’s products or services
You might also like to view...
Your central idea should be stated only in your introduction
Indicate whether this statement is true or false.
Adjusting entries are journalized and posted after closing entries
Indicate whether the statement is true or false
Identify the strategy that involves selling the extra production at a discount to a market separate from the main market
A) second-market discounting B) penetration pricing C) competitive pricing D) periodic discounting
Anna is using the BCG Growth-Share Matrix to perform a portfolio analysis for her company, Craycol Incorporated, which has four divisions: Red, Orange, Yellow, and Green. The Yellow division is new but doing quite well. Although it faces strong competition in a market that is still growing and changing rapidly, it currently has a narrow lead in market share. The Red division has long been the company’s top performer and dominates market share in an industry that has been stable for the past ten years. The Green division has been performing poorly for the past five years, and there doesn’t seem to be much opportunity to gain market share from its competitors, as customer demand has dropped significantly and is not likely to increase. The Orange division is Craycol’s newest division.
The market Orange produces products for is potentially large, but many other companies are pursuing the same customers and it remains to be seen how Orange will perform, as it currently lags behind some of its competitors while outperforming others. According to the BCG Matrix, the ______ division would likely be identified as a Question Mark. a. Red b. Orange c. Yellow d. Green