Network communication poses some special types of risk for a business. What are the two broad areas of concern? Explain
Two general types of risk exist when networks communicate with each other–risks from subversive threats and risks from equipment failure.
Subversive threats include interception of information transmitted between sender and receiver, computer hackers gaining unauthorized access to the organization's network, and denial-of-service attacks from remote locations on the Internet. Methods for controlling these risks include firewalls, encryption, digital signatures, digital certificates, message transaction logs, and call-back devices.
Equipment failure can be the result of line errors. The problems can be minimized with the help of echo checks, parity checks, and good backup control.
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The term "LIFO" relates to the merchandise in inventory at the end of the accounting period, not to the merchandise sold during the period
a. True b. False Indicate whether the statement is true or false
Which of the following is true about advertising spending in the United States?
A. Advertising spending in the United States was $450 billion in 2015. B. Firms spend an average of only about 2.5 percent of their sales dollars on advertising. C. Advertising in the United States accounts for roughly 50 percent of worldwide advertising spending. D. The advertising spending as a percent of sales dollars remains same for all product categories. E. Firms spend more money for advertising business products than consumer products.
After asking a prospect a question, a salesperson should remain silent and wait for an answer.
Answer the following statement true (T) or false (F)
Goods and services ________
A) constitute two categories of products, along with ideas B) are exclusively promoted through public relations C) exist solely in a market economy D) are used only by consumers, not businesses E) are unlikely to be promoted in an MPR campaign