Which factor differentiates mass media writing from other forms, as it can result in a mass media writer being assigned to write a promotional story, a news story, and a feature story all in the same week?

a) Subject matter
b) Purpose
c) Writing environment
d) Audience


ANS: a

Communication & Mass Media

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The __________ model of communication is considered the most accurate and complete

model. Fill in the blanks with correct word

Communication & Mass Media

In persuasive speaking, the most difficult aspect of active listening

for most audiences is withholding quick evaluation. Indicate whether the statement is true or false

Communication & Mass Media

President Franklin D. Roosevelt’s first “Fireside Chat” dealt with a banking crisis in the

United States. a. True b. False

Communication & Mass Media

________ highlights the importance of group "personality."

a) Symbolic convergence theor b) Systems theory Consider this: Group members develop a group consciousness and identity by sharing common fantasies or stories that are generally connected to one another and have a common theme. LO 2.4: Describe five general theories that apply to small group communication c) Social exchange theory Consider this: Group members develop a group consciousness and identity by sharing common fantasies or stories that are generally connected to one another and have a common theme. LO 2.4: Describe five general theories that apply to small group communication d) Structuration theory Consider this: Group members develop a group consciousness and identity by sharing common fantasies or stories that are generally connected to one another and have a common theme. LO 2.4: Describe five general theories that apply to small group communication

Communication & Mass Media