A reduced price, an introductory price, and e-coupons used to encourage someone to make an online purchase are:
A) quality incentives
B) financial incentives
C) convenience incentives
D) value-based incentives
B
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The first level of customer relationship marketing is a ________ strategy that recognizes individual customers by name and buying behavior
A) mass-personalization B) decentralization C) mass-market D) core-segment E) sub-segment
Assume the current ratio is 2 to 1 . Payment on accrued salaries payable would cause the current ratio to
a. increase b. decrease c. be unchanged since the effects offset one another d. be unchanged since it has no impact on any current accounts
The confidence factor for nonstatistical sampling is based on:
A. the number of items in the account. B. auditor judgment. C. variability in the population and the risk of misstatement in the account. D. the risk of misstatement in the account and the level of desired confidence.
What is one of the main criticisms of ‘Strategic Contingencies Theory’ identified in your textbook?
a. It explains very little that is useful in understanding power b. It ignores that sub-units are all interdependent so none can be more powerful than others c. It relies on the assumption that organizational configurations are simple, tightly regulated, bureaucracies d. Both a and c