Why are news releases considered among the most misused documents in public relations?
What will be an ideal response?
They often have no appeal to the gatekeeper's audience (no local interest) and lack objectivity (too
promotional)
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Early in the 21st century, readership losses, primarily to the Internet, eroded confidence among advertisers in using newspapers and magazines
Indicate whether this statement is true or false.
The public relations department of an ad agency ensured that all its agreements with a freelance writer were in writing, the use of the material was clearly stated, and a fair exchange of values was made
Which statement best describes this scenario? a) Corporate structure ensures compliance with the copyright law. b) Corporate structure shapes the marketing role. c) Corporate structure ensures the human resources role. d) Corporate structure shapes attorney-client privilege.
The three most common errors in articulation are
A) running words together, substituting one sound for another, and omitting necessary sounds. B) running words together, speaking in a habitual pitch, and omitting unnecessary sounds. C) speaking in a habitual pitch, omitting necessary sounds, and mumbling. D) omitting necessary sounds, mumbling, and omitting unnecessary sounds.
As products and processes are no longer limited to superpowers and highly developed countries, ______________ are affecting every aspect of people's lives
a) globalization and the nature of innovatio b) international labor and migration rules c) war and terrorism d) racial and cultural differences