Audiences typically prefer the use of _____ in visual communications

A) vivid color
B) soft color
C) black on white
D) white on black


A

Communication & Mass Media

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Seishen, a Japanese concept and word, can be translated as:

a. happiness b. loyalty c. thick-skinned d. spirit e. despair

Communication & Mass Media

Should you decide to tell about an experience that left a lasting impact on you, a cause-effect design might be appropriate

Indicate whether the statement is true or false

Communication & Mass Media

Identify the two persuasive routes that are presented in the elaboration likelihood model. Then identify which route will have the longest persuasive effect and briefly explain why. Finally, identify and explain one of the two factors needed to ensure the person will use this route.

What will be an ideal response?

Communication & Mass Media

Introverted people are always ineffective public speakers

Indicate whether the statement is true or false

Communication & Mass Media