The marketing of services differs from the marketing of products because services are tangible and separable from the service provider.
Answer the following statement true (T) or false (F)
False
Products are tangible and separable; services are intangible.
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The difference between the principal amount of a note and its maturity value is called_____________
Fill in the blank(s) with correct word
Which of the following statements is TRUE of a corporation?
A) Shareholders can be required to pay debts of the corporation. B) Shares of stock cannot be readily purchased and sold by investors on an organized stock exchange. C) Shareholders are authorized to sign contracts or make business commitments on behalf of the corporation. D) Corporations pay income tax on corporate earnings, and shareholders pay income tax on the dividends received.
When Sonja bought her new Samsung phone, she couldn't wait to show her co-workers its new features, all of which were widely-advertised by the company. The next day, three of them went out and bought the same phone. Which stage of the AIDA model was created through Sonja's actions?
A. awareness B. desire C. interest D. attitude E. purchase
Social cognition has implications for our intercultural relationships. ______ social cognition happens spontaneously with little or no conscious thought while ______ social cognition is not automatic and requires conscious thought.
Fill in the blank(s) with the appropriate word(s).