A ________ is a distinctive mark used by a seller in conjunction with a product that tends to cause the consumer to identify the product with the producer
A) copyright
B) trademark
C) trade secret
D) patent
B
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Customer performance metrics include measures of customer satisfaction, customer retention, and customer lifetime value
Indicate whether the statement is true or false
Assume that you have been given the task of assisting a company in designing its marketing planning process. What components should be in such a process?
What will be an ideal response?
Ramos Manufacturing uses a standard cost system. The T-account for manufacturing overhead is shown below:
In addition to the above, Ramos calculated the following overhead variances:
Variable overhead cost variance: $5,000 F
Variable overhead efficiency variance: $4,850 U
Fixed overhead cost variance: $1,200 F
Fixed overhead volume variance: $3,350 U
Prepare the journal entry to close the manufacturing overhead account and record the overhead variances. Omit explanation.
A ________ is a separate entity that involves a partnership between two or more active participants.
A. joint venture B. leveraged buyout C. franchise D. merger