Lemma Corporation has total contributed capital of $600,000 and retained earnings of $340,000 . It has 1,000 shares of $100 par value preferred stock with no dividends in arrears and 5,000 shares of $100 par value common stock. The preferred stock is callable at 105 . The book value of each share of common stock is
a. $168.
b. $93.
c. $167.
d. $188.
C
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The Advertising Self-Regulatory Council (ASRC) of the Council of Better Business Bureau is composed of:
A) consumers and legal experts on advertising law B) judges and law professors from various universities C) advertising professionals and CEOs of major corporations D) advertising professionals and civic individuals
Our level of effectiveness in dealing with our world in our perceptions of our own ability to overcome the situations and challenges we face in life is:
a. self-esteem b. self-leadership c. personal effectiveness d. self-efficacy
_____ is a response to buyer objections in which the salesperson answers the objection during the sales presentation before the buyer has a chance to ask it.
A. Forestalling B. Priming C. The translation technique D. The reinforcement technique E. The compensation technique
Much research has been published regarding the important characteristics of effective leaders. What are five traits that surveys have found to be important and which of your five is most important?
What will be an ideal response?