When Polaroid comes out with a new model in a series, it sets an initial price and then gradually lowers the price. Polaroid is initially using which pricing strategy?
A. Penetration pricing
B. Prestige pricing
C. Price lining
D. Premium pricing
E. Price skimming
Answer: E
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Refer to Case 7.1. Dexter's approach to motivation would fit into which category according to Herzberg's theory of motivation??
a. ?Motivation through incentives b. ?Maintenance factors c. ?Self-actualization factors d. ?Motivational factors
The competitive intelligence system continuously collects information from the field through ________
A) government publications B) online monitoring C) speeches D) online databases E) market surveys
Sana is a highly ethical employee who takes her ethical conduct very seriously. She is moved to a new department under a very unethical manager who regularly gives her instruction. If Sana cannot change departments and is committed to remaining at the company, what is the most likely result of this new situation, given typical responses to such an arrangement?
a. She will reduce the quality of her work or output and hope the situation changes soon. b. She will begin to display unethical behavior at a similar level as her supervisor. c. She will try to undermine the manager by coordinating with other employees. d. Her work habits and performance will remain unchanged.
Jeremy wants to measure whether a print ad has caught the attention of the target market, so he performs a ________ test by showing consumers a copy of the ad and asking if they recognize it.
Fill in the blank(s) with the appropriate word(s).