List some of the typical objectives of an effective community relations effort
What will be an ideal response?
• Inform the community about operations, including types of products made, number of people employed, gross payroll, tax obligations met, and intended support for community projects that are mutually beneficial.
• Correct misunderstandings and reply to criticisms.
• Gain favorable opinions from the community, particularly during strikes and periods of labor unrest.
• Inform employees about company developments and activities, especially those that will benefit the community long-term as well as short-term.
• Inform people in local government about the firm's contributions to community welfare.
• Find out what residents think about the organization and what they know about the organization's policies, operations and problems.
• Establish a personal relationship between management and community leaders.
• Operate a profitable business to provide jobs and pay competitive wages that increase community purchasing power and strengthen its economy.
• Cooperate with other local businesses in advancing economic and social welfare.
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Which of the following statements is TRUE of the role of advertising in business markets?
A) Advertising is unsuitable for explaining a product's features. B) Business marketers tend to spend comparatively more on advertising. C) Business buyers consider advertising inappropriate for reaching them. D) Advertisements can legitimize the company and introduce its products. E) Salespeople generate leads through personal selling and use advertising for follow-up.
Effective salespeople remember that building and maintaining relationships does not necessarily require the mutual investment of resources.
Answer the following statement true (T) or false (F)
Organisational delayering and downsizing are associated with an increase in which career management activity:
a. lateral career moves b. managed career moves c. career workshops d. high potential development schemes
Which of the following is not an assumption of the regression model?
A) The errors are independent. B) The errors are normally distributed. C) The errors have constant variance. D) The mean of the errors is zero. E) The errors should have a standard deviation equal to one.