Brasco Motor Company produces a wide range of vehicles such as passenger cars, commercial trucks, specialty vehicles, performance vehicles, and race cars. Each type of car has a separate and distinct customer base
Given this information, Brasco Motor Company has divided its customer base by using the strategy of__________.
Fill in the blanks with correct word.
ANSWER: market segmentation
Brasco Motor Company has used market segmentation to divide its market into different subgroups. Market segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups.
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Fill in the blank(s) with correct word
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Indicate whether the statement is true or false