Which of the following is NOT one of the main goals of supplier management?
a. to ensure the supplier meets quality standards
b. to promote ethical behavior
c. to maximize the total costs
d. to develop innovative products/processes
c. to maximize the total costs
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A fad is a relatively long-term acceptance cycle in today's marketplace because of the money necessary to develop the fad
Indicate whether the statement is true or false
To be relevant in decision making, cost or revenue information must be future-oriented and must not differ between the alternatives.
Answer the following statement true (T) or false (F)
The NAICS defines 300 major business sectors that cover all of North America.
Answer the following statement true (T) or false (F)
Which of the following refers to the amount of client money that agencies spend on media purchases and other equivalent activities?
A. billings B. retainers C. media commissions D. ad traffic compensation E. activity fees