Which of the following is NOT a dimension of attribution?

A. Locus
B. Stability
C. Focus
D. Controllability


Answer: C

Communication & Mass Media

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Speeches that impact the audience's __________ are focused on changing the things people do and how people live every day

a. values b. attitudes c. beliefs d. behaviors

Communication & Mass Media

All of the following statements are true, EXCEPT:

a. Fantasy messages can be very entertaining because of their imaginative or humorous appeal. b. Fantasy messages can stimulate us to think creatively. c. Fantasy is a model to imitate. d. All of the above messages are true.

Communication & Mass Media

Scott’s (2008) ERI model includes three elements: emotions, __________, and intuition.

A. Reflection B. Reaction C. Reason D. Reincarnation

Communication & Mass Media

The process of determining what we pay attention to and what we ignore is called organization

Indicate whether the statement is true or false

Communication & Mass Media