Benchmark mapping is a technique used to capture customer perceptions of competing products or services

Indicate whether the statement is true or false


FALSE

Business

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Which of the following is an example of POOR practice in making a code of conduct effective?

a. Set up an ethics committee within the board of directors b. Review and make adjustments to the code when necessary c. Assign one unit within the company to be responsible for the effectiveness of the firm’s ethical commitment d. Make sure senior staff set the correct example by “walking the talk”

Business

Search engine ________ is the process of getting more traffic based on higher rankings of free or "organic" search results on search engines.

Fill in the blank(s) with the appropriate word(s).

Business

An indorser who does not wish to be liable on an instrument can use a qualified indorsement

Indicate whether the statement is true or false

Business

In valuation of common stock, the price/earnings multiple approach is considered superior to the use of book or liquidation values since it considers expected earnings

Indicate whether the statement is true or false

Business