Organizations, in order to be globally successful, must be viewed as portfolio of:
A) activities.
B) businesses.
C) competencies.
D) products.
E) policies.
C
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When a message meets the audience's needs and gets the point across, it is considered to be what?
A) Timely B) Effective C) Efficient D) Detailed E) Verbal
A company purchases merchandise with a catalog price of $20,000. The company receives a 35% trade discount from the seller. The seller also offers credit terms of 2/10, n/30. Assuming no returns were made and that payment was made within the discount period, what is the net cost of the merchandise?
A. $13,000. B. $13,720. C. $6,860. D. $12,740. E. $19,600.
A calendar-year corporation has a $15,000 current E&P deficit and a $40,000 positive accumulated E&P balance. The shareholders of the corporation have a total basis in outstanding shares of $30,000. A $75,000 distribution is made to the shareholders on the last day of the year. The tax results to the shareholders will be
A. dividend income of $0, a tax-free return of capital of $30,000, and capital gain of $45,000. B. dividend income of $25,000, a tax-free return of capital of $5,000, and capital gain of $45,000. C. dividend income of $40,000, a tax-free return of capital of $30,000, and capital gain of $5,000. D. dividend income of $25,000, a tax-free return of capital of $30,000, and capital gain of $20,000.
Which of the following is considered a decision variable in the media selection problem of maximizing audience exposure?
A) the amount spent on each ad type B) what types of ads to offer C) the number of ads of each type D) the overall advertising budget E) None of the above