Describe the strengths and limitations of content analysis as a research method.

What will be an ideal response?


Answers will vary

Communication & Mass Media

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Which of the following sources is least likely to contain apparent bias?

a. a conservative newspaper b. a liberal television show c. a non-partisan research paper d. a communist pamphlet

Communication & Mass Media

In an enthymeme, _____

A. there is one premise which is not stated directly B. all the premises are stated directly C. there is only one premise D. there is faulty causal reasoning

Communication & Mass Media

"Human moments" in an organizational setting are

a. instances of conflict that may occur in the workplace. b. Occur when workers use computer mediated communication such as e- mail and other mediated forms of communication to resolve conflict. c. reflective of the incivility that is rampant in overly competitive and hostile workplaces. d. opportunities to engage in aggressive communication in order to stand up for our beliefs, rights, and needs. e. diminishing because they require energy and because e-mail and other mediated forms of communication are taking the place of face-to-face contact.

Communication & Mass Media

With the exception of feature stories, the last paragraph of a news release is usually ______.

A. a summary B. the boilerplate or corporate tag C. a restatement of the lead D. a look into the future

Communication & Mass Media