Organizations use ________ ________ ________ ________ to measure the firm's effectiveness in using the resources allocated to its marketing effort.
What will be an ideal response?
return on marketing investment
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Which of the following is part of Deming's PDCA cycle?
A. check B. direct C. apply D. process E. decide
Which of the following best describes profit sharing?
A. incentive pay in which payments are a percentage of the organization's profits and do not become part of the employees' base salary B. a combination of performance measures directed toward the company's profit and used as the basis for awarding incentive pay C. a gainsharing program in which employees receive a bonus if the ratio of labor costs to the sales value of production is below a set standard D. a group incentive program that measures improvements in productivity and effectiveness and distributes a portion of profit to employees E. an incentive plan where a percentage of the previous year's profits is provided to the employees as a part of their salary
Chipotle engages customers through Facebook, Twitter, and other social media via its grassroots "Food with Integrity" digital strategy, which puts the focus on what it sells and where it comes from. These are examples of ________ media
A) owned B) earned C) paid D) service E) marketing
According to the General Services Administration Procurement Data Center, more than ________ million individual contract actions are processed every year
A) 20 B) 25 C) 30 D) 35 E) 40