Why do marketing researchers use nonprobability samples that may not be representative of the universe being studied?
What will be an ideal response?
Nonprobability samples are used because they are cheaper and less time-consuming than random probability samples. Also, random sampling is sometimes not feasible.
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Rolls-Royce targets a very exclusive high-income market. Toyota, on the other hand, targets economy markets (Yaris), the environmentally-conscious market (Prius), and the higher-income market (Lexus). Rolls-Royce has adopted a ___________ targeting strategy. Toyota has adopted a ______________ targeting strategy.
A. differentiated; differentiated B. undifferentiated; differentiated C. undifferentiated; concentrated D. concentrated; undifferentiated E. concentrated; differentiated
Peter offers to pay Quik Delivery (QD) $50 if it picks up and delivers to him a package of business documents from Rico within 30 minutes. QD can ac-cept the offer only by meeting the deadline. If QD performs as directed, these parties will have A) a bilateral contract
B) a trilateral contract. C) a unilateral contract. D) no contract.
Mica, a minor, signs a contract to pay Natural Health Club a monthly fee for twenty-four months to use its facilities. Six months later, after reaching the age of majority, Mica continues to use the club. This act is A) disaffirmance
B) emancipation. C) ratification. D) restitution.
Newt, a gun dealer, offers to sell a rare civil war musket to Rush, another dealer, for "$15,000, insurance and shipping paid by buyer." Rush responds, "I accept. Insurance and shipping costs divided equally between seller and buyer." The parties
A. do not have a contract since the acceptance violated the mirror image rule. B. do not have a contract since Rush's response was a counteroffer. C. have a contract, and in the majority of states, the terms of the offeree control. D. have a contract, and in the majority of states, the different terms will cancel each other out.