The telemarketer asked Amy if she was concerned that so many people died of cancer every year. Once Amy agreed that this was a concern, the telemarketer asked Amy to donate money toward cancer research to demonstrate her concern

This is an example of the __________ technique often used as a consistency social influence principle.

Fill in the blanks with correct word


foot-in-the-door

Communication & Mass Media

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According to Roper Reports, _____ percent of the population drive public opinion and consumer trends

A) 1–3 B) 10–12 C) 27–29 D) 40–42 E) 55–57

Communication & Mass Media

A(n) __________ can be used when someone representing an organization or political unit goes to speak to another organization or political unit

a. personal reference or greeting b. preview c. humorous story d. question

Communication & Mass Media

Amy is a 19-year-old a college student. This description of Amy provides information on __________ forces

a. individual b. societal c. descriptive d. contextual

Communication & Mass Media

When an individual refuses to participate, ethical guidelines suggest that researchers try other persuasive techniques to encourage participation.

Answer the following statement true (T) or false (F)

Communication & Mass Media