______ suggests that we base our inferences about others on a few characteristics.

a. Symbolic Interactionism Theory
b. Social Information Processing Theory
c. An implicit personality approach
d. Impression management


c. An implicit personality approach

Communication & Mass Media

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A small object that represents a larger object is known as a

a. graphic. b. drawing. c. model. d. chart.

Communication & Mass Media

According to Barnard, the line of communication must be as direct or short as possible

Indicate whether this statement is true or false.

Communication & Mass Media

The extent to which less powerful members of a society expect and accept power is known as ________.

A. masculinity-femininity B. power distance C. long-term orientation to life D. uncertainty avoidance

Communication & Mass Media

Strategic planning is the stage between ________ and ________

a. The client pitch and fact gathering b. Fact gathering and creative execution c. Copywriting and art direction d. Concept testing and the big idea

Communication & Mass Media