While advocating sending more troops to the war zone, the officials preferred to use

the word "surge," rather than "escalation," because "escalation" was a word strongly
associated with a failed policy during the Vietnam War, a failure

that many Americans
continue to find quite painful—to say the least. For these Americans, "escalation" would
have strong ___ meaning.
A) connotative
B) abstract
C) denotative
D) concrete


A

Communication & Mass Media

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Explain what it means to "accept your award graciously."

What will be an ideal response?

Communication & Mass Media

Choose the research term that describes the easiest type of validity to establish.

A. Criterion-related validity B. Construct validity C. Content validity D. Face validity

Communication & Mass Media

Questions that are meant to stimulate a response from the audience are open-

ended questions. Indicate whether the statement is true or false.

Communication & Mass Media

The key steps you need to take as you start to shape your message include all of the following EXCEPT ______.

A. plan first, then write B. determine your audience C. present an option for action D. one ad, many ideas

Communication & Mass Media