While advocating sending more troops to the war zone, the officials preferred to use
the word "surge," rather than "escalation," because "escalation" was a word strongly
associated with a failed policy during the Vietnam War, a failure
that many Americans
continue to find quite painful—to say the least. For these Americans, "escalation" would
have strong ___ meaning.
A) connotative
B) abstract
C) denotative
D) concrete
A
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The key steps you need to take as you start to shape your message include all of the following EXCEPT ______.
A. plan first, then write B. determine your audience C. present an option for action D. one ad, many ideas
Choose the research term that describes the easiest type of validity to establish.
A. Criterion-related validity B. Construct validity C. Content validity D. Face validity
Explain what it means to "accept your award graciously."
What will be an ideal response?
Questions that are meant to stimulate a response from the audience are open-
ended questions. Indicate whether the statement is true or false.