What are the phases, activities, and milestones for developing an e-commerce presence for a typical start-up Web site over a one-year period?
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A one-year e-commerce presence timeline might include the following phases, activities, and milestones. Phase 1/Planning, in which an e-commerce presence would be envisaged and personnel developed, with a milestone of creating a mission statement; Phase 2/Web site development, in which content would be acquired, a site design developed, and hosting arranged for the site, with a milestone of creating a Web site plan; Phase 3/Web implementation, in which keywords and metatags would be developed, search engine optimization strategies deployed, and potential sponsors identified, with a creation of a functional Web site as the milestone; Phase 4/Social media plan, in which appropriate social platforms and content for products and services would be identified, with the creation of a social media plan as the milestone; Phase 5/Social media implementation, in which a Facebook, Twitter, Pinterest and other social media presence would be developed, with a functioning social media presence as the milestone; and Phase 6/Mobile plan, in which a mobile plan would be developed with options for porting the Web site to the mobile platform considered, and with a mobile media plan as the relevant milestone. Phase 6/Mobile plan might also be the first phase for a firm that wanted to employ mobile first design.
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BoTeck is a full-service technology company. It provides equipment, installation services, and training services. Customers can purchase any product or service separately or as a bundled package. On May 3, Box-Rite Corporation purchased computer equipment, installation, and training for a total cost of $120,000. Estimated stand-alone fair values of the equipment, installation, and training are
$75,000, $50,000, and $25,000 respectively. The transaction price allocated to equipment, installation and training is A) $75,000, $50,000, and $25,000 respectively. B) $60,000, $40,000 and $20,000 respectively. C) $40,000, $40,000, and $40,000 respectively. D) $120,000 for the entire bundle.
Answer the following statements true (T) or false (F)
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A. target marketing. B. diversification. C. situation analysis. D. market penetration estimation. E. positioning.
A factor that can complicate our communication with members of other cultures is defined as vague or general words used in place of those considered to be too blunt or harsh, is called an
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