An SQL virtual table is called ________
A) a CHECK constraint
B) a view
C) embedded SQL
D) a trigger
B
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The cluster of benefits that an organization promises customers to satisfy their needs is referred to as a(n) ________.
A. product protocol B. core benefit proposal C. marketing program D. customer value proposition E. marketing mix
A downside of publicity is that:
A. it is often perceived by consumers as an untrustworthy and unethical practice. B. the marketer has no control over how the media present the company or its products. C. it is a highly expensive affair. D. it lacks proper planning.
The premium that insurance companies charge does not cover the cost of expected losses only. The premium must also cover the cost of compensating agents and other costs of doing business
The amount added to the pure premium to cover these costs is called the A) expense loading. B) deductible. C) dividend. D) loss reserve.
Given the data below for the Zoom Corporation, its required return is
1. Beta = 0.8 2. Expected price appreciation = 7% 3. Market risk premium = 8% 4. Risk free rate = 4% 5. Next year's dividend = $1.00 6. Current market price = $50 A) 10.4%. B) 12.0%. C) 12.4%. D) 15.0%.