Choose the research term that describes the participants change over time.
A. Maturation
B. Morality or attrition
C. External validity
D. Internal validity
E. Ecological validity
Answer: A
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Dozier and Broom note that “strategic planning is deciding where you want to be in the future and how to get there.” What does this interplay of goals and strategy make possible for a company?
a. defines the objectives for strategic PR plans b. leads to solid corporate social responsibility initiatives c. sets the organization’s direction proactively, thereby avoiding drift and repetition of activities d. provides a starting point for all future campaigns
The __________ identifies six steps and owes its formulation to philosopher John Dewey's insights into how people think
a) brainstorming technique b) nominal group technique c) Delphi method d) problem-solving sequence
Most informative audiences are homogeneous
Indicate whether the statement is true or false
Often used as a synonym for conversation, _____ is a genuine two-way interaction between people
A) monologue B) polylogue C) feedforward D) dialogue