Promotion consists of ________.

A. devices such as discount coupons and giveaways
B. advertising
C. publicity
D. All of these.


Answer: D

Business

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A claim in recoupment:

A. must arise from the transaction that gave rise to the instrument. B. can make a person a holder in due course even if he knows about it before the negotiation. C. is actually not an offset to liability, but a defense to an instrument. D. is a claim of the original payee against the obligor of the instrument.

Business

A strategic alliance is a

a. packaged software. b. way for two companies to jointly contribute to the supply chain. c. way to downsize. d. method of examining processes.

Business

What are the implications for due dates and milestones when project slack is reapplied to the aggregated level?

What will be an ideal response?

Business

The environment that affects the number and types of competitors a marketing manager must face and how they might behave is called the ________ environment.

A. economic B. political C. cultural D. competitive E. social

Business