Lucille Ball's insistence that she, rather than CBS, own the rights to her television program set the stage not only for reruns but also for

A. the rise of CBS as an industry power.
B. the coming of comedy to network television.
C. the creation of the syndication industry.
D. situation comedy in full color.


Answer: C

Communication & Mass Media

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a. budgetary constraints b. quality of the plan’s objectives c. well-defined strategy d. perceived return on investment

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The drop frame and nondrop frame formats are compatible so long as they are used at the outset of a recording

a. true b. false

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A reporter wants to investigate how politicians on an environmental committee will debate a proposed law about protecting wetlands. Considering this, the Sunshine Act of 1976 helps this reporter because it mandates open ______.

A. public spaces B. personal records C. telephone conversations D. meetings

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Brainstorming occurs in two phases: the brainstorming session and the ________

a. evaluation period. b. solution phase. c. recording phase. d. extension phase.

Communication & Mass Media