You are a paper clip holder manufacturer launching your product in a new market. Identify how you will have to alter your product, pricing, distribution, and communication. What is the best distribution channel for this product? How will you develop the channel distribution?

Question

What will be an ideal response?

Answer 1

What students might consider altering in the marketing mix:
? Product: Most likely the product will go unaltered; however if you choose to manufacture the paper clip holders in the new market, you will have to identify if your current inputs are available and at what cost.
? Pricing: Depending on both manufacturing costs and the ability of individuals and companies to afford the paper clip holders, you might have to alter the price.
? Distribution: Identify the following factors in the new market that impact distribution; country legislation for distribution; type of product and price point; product positioning; competitors and the distribution channels they use; finding the right distribution channels to reach customers.
? Channel Distribution: since paper clip holders are not particularly expensive or perishable, a long channel works well. Of utmost importance is understanding the customer in the new market and how they perceive your product. Once the channel distribution has been developed after identifying all of the factors listed above,
? Communication/Promotion: In all forms of communication, from packaging to print and broadcast ads, the culture, language, economic development, and lifestyles of the new market must be considered when creating the message. You need to make sure that you test your messaging with individuals from the new market to guarantee that it is not inaccurate or offensive.