The direct strategy would be most appropriate when
A) delivering bad news
B) presenting ideas requiring persuasion.
C) expecting the audience to be pleased, mildly interested, or neutral.
D) revealing sensitive news.
C
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John is a sales representative for a pharmaceutical company, and he specializes in the sales of antibiotics to hospitals. What should John do to ensure that the pharmacists who place orders for medicines remember the brand of antibiotics that he sells?
A. He should give them free vouchers and medical insurance. B. He should use data mining strategies. C. He should offer bribes to the concerned pharmacists. D. He should give them useful items imprinted with his company's name. E. He should compel them to place regular orders with his company.
A company's goal to reach 50 percent of the target audience at least three times over a period of one year in order to create awareness is an example of a(n)
A. medium integration. B. corporate vision. C. advertising vision. D. media objective. E. needledrop.
Each instance of a weak entity must participate in one instance of the identifying relationship
Indicate whether the statement is true or false
The weight of items produced by a machine is normally distributed with a mean of 8 ounces and a standard deviation of 2 ounces. What is the probability that a randomly selected item will weigh between 11 and 12 ounces?
a. 0.4772 b. 0.4332 c. 0.9104 d. 0.0440