When waiting to hear your university president speak for the first time you think to yourself “this is sure to be boring.” Your expectation that the president’s speech would be boring is a product of ______.
a. transaction-based credibility
b. dynamism
c. initial credibility
d. trustworthiness
c. initial credibility
Communication & Mass Media
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Explain what the fundamental attribution error is, and give an example of how it might affect
a relationship. What will be an ideal response?
Communication & Mass Media
Ads on TV and radio, sermons, political speeches, and sales presentations have the general purpose to
A) entertain. B) inspire. C) persuade. D) inform.
Communication & Mass Media
The purpose of value argumentation is to decide how to judge something
Indicate whether the statement is true or false
Communication & Mass Media
The ecologist held his hands in a wide circle as he discussed the size of tree it takes to produce just ten cartons of paper. This is an example of a(n) ___________
a. adaptor b. illustrator c. regulator d. emblem
Communication & Mass Media