Arms-length prejudice involves accepting out-groups in public, but in private withholding friendship and acceptance

Indicate whether the statement is true or false.


TRUE.

Communication & Mass Media

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_________ is a process that will stimulate your creative

thinking through "free association" or "clustering." Fill in the blanks with correct word

Communication & Mass Media

Adapting your message to your audience, establishing common ground, and using good evidence are all ways of developing _____ credibility

a. initial b. derived c. terminal d. vicarious

Communication & Mass Media

Which statement might be made by someone who is focused on body artifacts?

a. “She’s so thin; she probably only cares about looks.” b. “I assumed he was kind and intelligent because of his attractiveness.” c. “I could tell she was smart because she was wearing glasses.” d. “He must be nice because he’s always smiling.”

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. Organizational clarity occurs when external stakeholders understand the organization’s culture and brand identity. 2. A company’s intranet is typically used to share policies, newsletters, project information, and benefits information with employees. 3. Few PR professionals use narrative storytelling techniques because studies show that most employees find such tactics impersonal. 4. A company’s social responsibility programs provide opportunities for engaging employees and building a healthy corporate culture. 5. The success or failure of an internal communications program can be measured like any other type of PR campaign.

Communication & Mass Media