Generally, sales promotion attempts to influence consumers to purchase products but is not normally aimed at resellers.
Answer the following statement true (T) or false (F)
False
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Causal research is often undertaken to help clearly define a problem
Indicate whether the statement is true or false
Which of the following is the best source of information about in-person customer interactions and is particularly helpful in gathering specific customer information such as contact information and purchase preferences?
A. Facebook and Twitter postings B. e-mails to customer service C. sweepstakes entries D. competitor sales data E. sales personnel
A goal of physical distribution is to reduce ____ or how long it takes to complete a process.
A. time standards B. processing time C. production D. throughput measure E. cycle time
Managers should be careful to craft sales contests that support _______ as well as motivate salespeople.
A. sales promotion B. new products C. a competitive orientation D. a strong shareholder orientation E. a strong customer orientation