In marketing, each ________ consists of people who are relatively similar to each other in terms of their consumption behavior.
A. ultimate consumer group
B. market segment
C. demographic cluster
D. qualified prospect group
E. organizational buyer group
Answer: B
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What are the primary differences between an ultimate consumer and an organizational buyer? Select one product and explain the differences in either its use or purchase, depending on whether it was purchased by an ultimate consumer or an organizational buyer.
What will be an ideal response?
Which of the following accounting principles requires that warranty expense must be estimated and recognized in the same period when the related sales revenue is recognized?
A) the matching principle B) the disclosure principle C) the revenue principle D) the consistency principle
Financial accounting information is used primarily by management
Indicate whether the statement is true or false
The single most important issue in the stock valuation process is a company's
A) past earnings record. B) historic dividend growth rate. C) expected future returns. D) capital structure.