Jake perceives that the athletes in his dorm are more popular, happier, and successful than the non-athletes. This perception impacts how he communicates with them which, in turn, impacts his perceptions

This is considered a ______________characteristic of perception.
a. learned
b. subjective
c. instinctive
d. influential


Answer: d

Communication & Mass Media

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Researchers compute the coefficient of determination to:

A. assess the amount of error in a statistical test. B. assess the linear characteristic of the correlation. C. determine if the correlation is positive or negative. D. determine the amount of shared variance for a significant r value. E. determine the amount of shared variance for a non-significant r value.

Communication & Mass Media

One of the most commonly used scales in mass media research is the:

a) Guttman Scale b) Thurstone Scale c) Likert Scale d) Anderson Scale

Communication & Mass Media

In a speech outline, main points should be designated by

a. asterisks. b. Roman numerals. c. uppercase letters. d. Arabic numbers.

Communication & Mass Media

In which of these lists is the word "blue" most prominent according to visual logic?

a. green blue red orange b. blue green red orange c. red green orange blue d. blue red orange green

Communication & Mass Media