Zach is new to the realm of digital marketing. Recently, he saw a blog post about his company that was just untrue. He demanded the blogger remove the post. Much to his surprise, however, the post had already spread to other sites. Zach immediately released content on the corporate website and social media pages with information that refuted the post. Much to his surprise, however, the original post continued to spread. Zach does not understand why users are spreading the post when his organization has posted information claiming that the post is untrue. Zach has failed to realize that
A. consumers post much more digital content than marketers do.
B. consumer-generated digital content is often trusted over corporate content.
C. the majority of corporate digital communication is not trusted at all.
D. bloggers are professionals who rarely get content incorrect.
E. any publicity, even negative, is better than no publicity.
Answer: B
You might also like to view...
Ambush marketing occurs when a brand attempts to associate itself with a major event, such as the Olympics, without being an official sponsor of the event
Indicate whether the statement is true or false
The cost write-off of long-lived assets is known as ____________________.
Fill in the blank(s) with the appropriate word(s).
According to the five-component model of information systems, the data and software components of information systems are capable of performing actions.
Answer the following statement true (T) or false (F)
A ________ is responsible for evaluating and recommending proposed long-term investments
A) financial analyst B) credit manager C) pension fund manager D) capital expenditures manager