While a differentiated marketing strategy allows a firm to diversify, a major difficulty associated with differentiated marketing is _____
a. the need to create and maintain distinct images
b. that a market segment may be cluttered
c. that competition is increased
d. that one market plan may not adequately cover both segments
a
You might also like to view...
If Wilkinson were to sell Norelco the exclusive rights to produce and sell its brand of shavers in Japan for a 5 percent royalty on all sales, it would be using
A. direct investment. B. exporting. C. licensing. D. joint venturing. E. management contracting.
The Financial Accounting Standards Board (FASB) has expressed a strong preference for the indirect method, but allows companies to use the direct method in calculating the cash flow from operating activities
a. True b. False Indicate whether the statement is true or false
Discuss the concept of duality as it relates modeling an economic transaction
Showstopper Inc. dominates the ladies' wig market and wants to expand into men's toupees. How can Showstopper's managers determine whether the company should develop a toupee division internally, ally with a toupee maker, or acquire a toupee-making firm?
A. Unless the market for toupees is booming, Showstopper should stick to what it knows and focus on creating the best ladies' wigs in the industry. B. The managers need to determine whether the skills needed to create wigs and toupees are similar and whether Showstopper creates better hairpieces than its competitors do. C. The managers must determine whether wig making and toupee making require substantially different skills. If so, the company should pursue internal development. D. To protect themselves, Showstopper's managers should choose the option that leads to the largest company with the most managerial positions.