The manufacturer of "Allay" pain reliever offered a free sample of the product to visitors who registered at its website. In this case, the communications objective of the website was to
A. stimulate trial.
B. disseminate information.
C. create a brand image.
D. create a route for disintermediation.
E. create an e-commerce site.
Answer: A
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At the year end inventory count, if goods in transit are shipped FOB destination, they should be included in the inventory count of
a. The seller b. The buyer c. Neither the buyer nor the seller
________ refers to the means by which firms attempt to inform, persuade, and remind consumers—directly or indirectly—about the products and brands they sell
A) Human resource development B) Marketing communications C) Financial management D) Operations management E) Planning
________ refers to the difference between the meaning that was intended by the sender and the meaning that was decoded by the receiver.
A) Misunderstanding B) Distortion C) Misrepresentation D) None of the above
Since praise is a powerful motivator, appraisers should alternate positive and negative statements during a performance appraisal interview.
Answer the following statement true (T) or false (F)