A ______ effect is said to exist when the value of a product or service increases the more people use it.

A. social
B. platform
C. network
D. connectivity


C. network

Communication & Mass Media

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The way of thinking, acting, and viewing work shared by members of an organization that reflects the organization's identity is known as __________

a. communication networks b. structure c. rituals d. organizational culture e. rites

Communication & Mass Media

The ROPES model of public relations is primarily concerned with ______.

A. shaping and controlling the “spin” media outlets give to stories concerning the product or organization B. creating, developing, and nurturing relationships between an organization and its key publics C. handling a major a crisis facing a corporation or organization D. you can’t fool me, ROPES isn’t a model for public relations

Communication & Mass Media

The "second-hand intimacy" of listening to loud cell phone conversations has been equated with

a. secondhand smoke. b. road rage. c. communication apprehension. d. Asperger's syndrome. e. communication styles.

Communication & Mass Media

Gerbner asserts that most of the stories in current society now come from

A. the Internet B. the radio C. television D. newspapers

Communication & Mass Media