A ______ effect is said to exist when the value of a product or service increases the more people use it.
A. social
B. platform
C. network
D. connectivity
C. network
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The way of thinking, acting, and viewing work shared by members of an organization that reflects the organization's identity is known as __________
a. communication networks b. structure c. rituals d. organizational culture e. rites
The ROPES model of public relations is primarily concerned with ______.
A. shaping and controlling the “spin” media outlets give to stories concerning the product or organization B. creating, developing, and nurturing relationships between an organization and its key publics C. handling a major a crisis facing a corporation or organization D. you can’t fool me, ROPES isn’t a model for public relations
The "second-hand intimacy" of listening to loud cell phone conversations has been equated with
a. secondhand smoke. b. road rage. c. communication apprehension. d. Asperger's syndrome. e. communication styles.
Gerbner asserts that most of the stories in current society now come from
A. the Internet B. the radio C. television D. newspapers