Which of the following examples uses a focused differentiation strategy?
A. a hotel chain that offers high-quality furnishings and service with room rates of under 75 dollars per night
B. a cosmetics brand that offers superior skin lotion for sensitive skin priced at 100 dollars per bottle
C. a tennis pro shop that sells low-quality racquets priced at 150 dollars per racquet
D. a coffee shop that offers mediocre lattes at a price of five dollars for a small latte
Answer: B
You might also like to view...
When Penguin Catering Services first opened, the owner decided to target only events at resorts in its geographic region. Penguin Catering was using a(n) ________ targeting strategy.
A. differentiated B. micromarketing C. benefit-driven D. concentrated E. undifferentiated
Which of the following would be sensitive to and respectful of differing sexual orientations?
a. Not asking the audience to indicate sexual orientation b. Using heteronormative standards if discussing hypothetical couples c. Including information that is relevant to a wide variety of orientations d. Making jokes about sexual orientation to break the ice
A perfectly balanced coin is tossed 6 times, and tails appears on all six tosses. Then, on the seventh trial
A. tail can not appear. B. head has a larger chance of appearing than tail. C. tail has a better chance of appearing than head. D. tail has same chance of appearing as the head.
__________refers to the follow-up activities that a service firm might engage in after a customer transaction
Fill in the blanks with correct word.