According to Ries and Trout, Cadbury suffered from ________ when the company allowed its brand to become diluted by putting their name on such variants as mashed potatoes, powdered milk, and soups, apart from chocolates and candies
A) liquidity trap
B) cognitive dissonance
C) branding fallout
D) cannibalization
E) line-extension trap
E
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Identify the research category into which this market research falls.
Cluster sampling is a commonly used nonprobability sampling technique
Indicate whether the statement is true or false
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A) objectivity B) competence C) confidentiality D) technicality
Bottlenecks are
a. machine constraints in the production line. b. machine constraints that restrict the production cycle so idle time at other processes occurs. c. useful for identifying any production spot slowdown. d. restrictions on raw material sources but not the quantity of output.