Statistics show that the sales force of Golden Wholesalers successfully closed 1,711 sales out of 1,950 sales calls. What was their percent success rate?
A) 41%
B) 32.7%
C) 79.3%
D) 87.7%
D
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In a ____________, regional and/or country managers are given substantial autonomy to adapt strategies to fit local situations.
A. global area division structure B. regional lattice structure C. regional headquarters structure D. global product division structure E. global transnational division structure
An approximation of the operating cycle can be determined from the receivable liquidity figures and the inventory liquidity figures
Indicate whether the statement is true or false
?Which of the following scenarios involves the distribution element of the marketing mix?
A. ?Deciding whether or not a certain product should continue to be sold B. ?Determining whether an advertising message would be more effective on television or in magazines C. ?Choosing between a company jet or the airlines for executive travel D. ?Deciding whether or not to have retail outlets in addition to a website E. ?Developing a new warranty policy for an existing product
The potential benefits lost by taking a specific action when two or more alternative choices are available is known as a(n):
A. Out-of-pocket cost. B. Differential cost. C. Sunk cost. D. Alternative cost. E. Opportunity cost.