Risk taking as a transactional function refers to
A. the need to stock merchandise in anticipation of sales though it may become obsolete.
B. trying new promotional campaigns that are unproven with consumers.
C. unpredictable costs of transportation because of fuel prices.
D. investments in new product development even when the product has a low chance of long-term success.
E. product liability from poorly produced products that become defective.
Answer: A
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A) It is the first small crack that appears in the chasm model. B) It appears between pragmatists and conservatives. C) It represents the problem of getting laggards to buy a product. D) Pursuing a thematic niche is one of the approaches that can be used to cross the chasm.
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a. strong-arm b. kinetic c. pull d. push
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