The relatively low cost of radio advertising time makes it an effective medium through which advertisers can build more ________ into their media schedules.
A. spectaculars
B. inherent drama
C. audience selectivity
D. reach and frequency
E. absolute cost
Answer: D
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Which of the following statements is true of the tendency of salespeople to not monitor competitor actions?
A. When a selling firm is in an invulnerable position, there is no need to study competitor actions. B. The 3-by-3 strategy is designed specifically to help salespeople understand a competitor's actions. C. Studying competitor actions involves locating data that are not easily accessible to everyone. D. The selling firm is especially vulnerable during a personnel, technological, and directional change. E. Competitor's actions rarely help a company position its products and services better.
The _____ enforces a privacy law called the Directive on Data Privacy.
A. European Union (EU) B. United States (US) C. U.S. Customs and Border Protection (CBP) D. Electronic Privacy Information Center (EPIC)
On May 31 of the current year, the assets and liabilities of Riser, Inc. are as follows: Cash $20,500; Accounts Receivable, $7,250; Supplies, $650; Equipment, $12,000; Accounts Payable, $9,300. What is the amount of stockholders' equity as of May 31 of the current year?
A. $20,500. B. $49,700. C. $31,100. D. $40,400. E. $13,050.
Answer the following statements true (T) or false (F)
1. The most effective method of communication is tweeting. 2. The acronym IMC refers to integrated marketing communication. 3. The acronym CRAM involves promising results and changing attitudes. 4. Nonprofit organizations can enhance interaction with clients using static websites. 5. The terms “social media” and “social networking” may be used interchangeably. 6. According to McCambridge, nonprofit organizations need to perform the role of information gatekeepers.