Customers can quickly and easily become bored with any given advertising campaign, a concept referred to as advertising ________.
A. response function
B. persuading
C. illusion
D. wearout
E. tracking
Answer: D
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Explain equivocality.
What will be an ideal response?
Which of the following will an auditor not perform when looking for additions to debt?
a. Trace the proceeds into the cash receipts records. b. Examine canceled notes. c. Obtain assurance regarding board approval of the debt through review of board meeting minutes d. Trace the proceeds into the bank statement.
Good Sleep Inc manufactures soft pillows. Its records revealed the following data: Number of units produced 5,000 Standard direct labor hours per unit 2.50 Standard variable overhead rate $4.00 per hour Standard fixed overhead rate $6.00 per hour Budgeted fixed overhead costs $75,500 Actual variable overhead costs $49,500 Actual fixed overhead costs $80,000 Actual labor hours 13,000 direct labor
hours Total actual overhead $129,500 Using the above information provided for Good Sleep, the total overhead cost variance is A) $4,000 (F). B) $5,000 (U). C) $4,500 (U). D) $500 (F).
The rapid fall in prices of digital IT equipment and services may
a. spell the end of the digital era. b. reduce the availability of bandwidth in developed economies. c. localize the production of goods and services. d. make digital divide a myth. e. reduce the importance of IT in the global economy.