Which of the following topics is the narrowest?

A. the American Revolution in the North, 1776-1777
B. African-Americans and the American Revolution
C. the American Revolution
D. Crispus Attucks and the Boston Massacre


Answer: D

Communication & Mass Media

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Which theory asserted that the best way to build a relationship is to reduce the amount of uncertainty the relationship involves?

A) identity management B) cognitive uncertainty C) uses and gratifications D) uncertainty reduction E) information uncertainty

Communication & Mass Media

Reference works include general information volumes like encyclopedias and atlases

Indicate whether the statement is true or false

Communication & Mass Media

Marco, who works at a PR agency, needs to gather preliminary information before creating a PR campaign for a new client. Marco needs an inexpensive research method that will help him better understand his client’s issues and consumer attitudes. Since Marco has a tight schedule, he needs a method that yields immediate findings. Which method would be most appropriate?

a. focus group b. content analysis c. digital analytics d. depth interview

Communication & Mass Media

In employment interviews, there are periods of information giving and information getting

Indicate whether the statement is true or false

Communication & Mass Media