How does an electronic database differ from a search engine? Describe the information each has that the other does not.

What will be an ideal response?


- Search engines direct one to Internet sites available to everyone and are good sources for general information.
- Electronic databases help one find more reliable, detailed, and pertinent information and can be subject specific.
- Search engines will uncover more unpublished material, and electronic databases will offer more access to the full text of peer-reviewed or edited articles.

Communication & Mass Media

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This tool of influence means viewing a behavior or decision as correct "to the degree that we see others performing it."

a. Social proof b. Audience analysis c. Demographics d. Identification

Communication & Mass Media

The leader alone is responsible for ensuring vigilance in cooperative analysis

Indicate whether the statement is true or false

Communication & Mass Media

Leaders are born, not developed.

Communication & Mass Media

What type of gesture substitute for verbal messages?

What will be an ideal response?

Communication & Mass Media