If a consumer, trying to decide between alternatives, believes that a particular brand delivers acceptable product performance and can be short listed, she is in the ________ level of the brand dynamics pyramid

A) presence
B) relevance
C) performance
D) advantage
E) bonding


C

Business

You might also like to view...

Research indicates that communication competence is most often understood as achieving a successful balance between ______ and ______.

A. politeness; impersonal communication B. effectiveness; appropriateness C. using slang; “buzz” words D. efficacy; understanding

Business

A corporate officer may sometimes be found liable even when the officer had no actual knowledge of, or control over, the activities in question.

Answer the following statement true (T) or false (F)

Business

In reviewing the budget report of a project, you notice that spending on the project is running about 10 percent over plan. Is the project in trouble? Why or why not?

Fill in the blank(s) with the appropriate word(s).

Business

Effective organizational diversity leadership needs to include all of the following elements. According to research, which is most important?

a. Sufficient financial and human resources b. CEO, corporate and board leadership c. Making change visible d. Evaluation of results

Business