According to the text, another commonly used name for producers is:
A. fabricators
B. installers
C. original equipment manufacturers
D. product providers
E. component networks
Answer: C
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The ability to get secondary and/or primary data on a market being considered for segmentation relates to which of the following questions about marketing?
A. Is the segment clearly differentiated on one or more important dimensions when communicating the value of the product? B. Can the segment be reached in order to deliver the value of the product, and subsequently can it be effectively and efficiently managed? C. Is the segment readily identifiable and can it be measured? D. Can the segment be reached in terms of physical product? E. Is the segment of sufficient size to warrant investing in a unique value-creating strategy for that segment as a target market?
In the examples provided in your book, Feargal Quinn, the CEO of the Irish supermarket chain Superquinn, James Rogers of Duke Energy, and Bob Moffat, head of IBM’s personal computers, all rely on ___________ to influence their employees and organizations.
a. direct decisions b. role modeling c. informal reward system d. promotions
Succession plans are used to ______.
a. plan employee careers, including the progression through a number of key positions b. plan the next step toward achieving the company’s goals c. lining up the best internal candidates for each managerial position d. helping managers find new jobs outside the company
__________is a type of co-branding that occurs when two brands receiving equal treatment borrow from each other's brand equity
Fill in the blanks with correct word.